I've been a storyteller for as long as I can remember. I graduated from Chapman University in 2012 with a degree in Journalism and worked for The Orange County Register as a community reporter and photographer. I went on to work for two creative marketing and public relations agencies before bringing my passions for writing and photography to the world of craft beer. At Figueroa Mountain, I aim to share our own stories and excitement for craft beer through creative media on constantly evolving social platforms.
Creative Director Kevin Ashford and Co-Founder Jaime Dietenhofer share what they are looking for in a brand new, well-rounded IPA arriving to our core lineup early next year.read more
Written Nov 02 By Kevin Lara
In preparation for exciting new releases in 2019, Figueroa Mountain travels up to the Pacific Northwest to find the perfect hops. Here's what we found.read more
Written Oct 17 By Kevin Lara