Joanna Dawson


I grew up in Los Angeles in the port town of San Pedro, and earned my degree in advertising at AAU in San Francisco. I began my career at a branding firm in LA and then made my move into the beer industry as a graphic designer for another awesome SoCal brewery. I am thrilled to be able to bring my passions for design and packaging over to Figueroa Mountain Brewing Co. and excited to help shape our story through art.

Fast Facts

  • I love hiking the coast with my dog, Merlin.
  • I am a proud “Letterhead” and I love to hand-letter and sign paint when I’m not working. #IOAFS 
  • I am a Hufflepuff and my Patronus is a dolphin.
  • I enjoy baking.
  • I love binge watching terrible reality shows.

Currently Enjoying

Mosaic Pale Ale


In Joanna's words

Introducing Locals Only releases, coming soon to your town! First up: I...

Every other month of 2019, our brewers Kevin, Ryan, and James, are each teaming up with regional brewery pals to collaborate on a project just for their town. Get a taste of our first more

Introducing Locals Only releases, coming soon to your town! First up: I Used to Surf, for San Diego

Written Feb 01 By Figueroa Mountain Brewing Co.

Introducing Point Conception IPA

Co-Founder Jaime Dietenhofer & Creative Director Kevin Ashford introduce Point Conception IPA, a delicious West Coast IPA with a Central Coast kick. Coming February 2019!read more

Introducing Point Conception IPA

Written Jan 07 By Figueroa Mountain Brewing Co.

A New IPA Is On the Horizon

Creative Director Kevin Ashford and Co-Founder Jaime Dietenhofer share what they are looking for in a brand new, well-rounded IPA arriving to our core lineup early next more

Written Nov 02 By Kevin Lara