Joanna Dawson


I grew up in Los Angeles in the port town of San Pedro, and earned my degree in advertising at AAU in San Francisco. I began my career at a branding firm in LA and then made my move into the beer industry as a graphic designer for another awesome SoCal brewery. I am thrilled to be able to bring my passions for design and packaging over to Figueroa Mountain Brewing Co. and excited to help shape our story through art.

Fast Facts

  • I love hiking the coast with my dog, Merlin.
  • I am a proud “Letterhead” and I love to hand-letter and sign paint when I’m not working. #IOAFS 
  • I am a Hufflepuff and my Patronus is a dolphin.
  • I enjoy baking.
  • I love binge watching terrible reality shows.

Currently Enjoying

Mosaic Pale Ale


In Joanna's words

A New IPA Is On the Horizon

Creative Director Kevin Ashford and Co-Founder Jaime Dietenhofer share what they are looking for in a brand new, well-rounded IPA arriving to our core lineup early next more

Written Nov 02 By Kevin Lara

Hop Season: Figueroa Mountain Brewing Journeys to Hop Country

In preparation for exciting new releases in 2019, Figueroa Mountain travels up to the Pacific Northwest to find the perfect hops. Here's what we more

Written Oct 17 By Kevin Lara

Introducing Figueroa Mountain Brewing House Beers

House beers are coming to four of our locations! Enjoy a more local drinking experience with four new beers exclusively available at Westlake Village, Arroyo Grande, Santa Barbara more

Introducing Figueroa Mountain Brewing House Beers

Written Sep 27 By Figueroa Mountain Brewing Co.