A graduate of Bishop Diego High School, I spent 3 semesters at Chico State before returning to Santa Barbara and the Hotel Restaurant Management program at the City College. After many years of long days and even longer nights I left the restaurant world for the Corporate world. While working full time I went back to school to earn my degree. My career has taken me from scooping Ice Cream at a Swenson's Ice Cream Parlor to a Fortune 200 and everything in between. I couldn't be happier to call Figueroa Mountain home!
When I was a kid my family moved to Spain for a year. I went to a school where no one spoke a word of English so I had to learn how to read, write and speak Spanish quickly.
A childhood friend is an LPGA teaching pro from whom I was very fortunate to take golf lessons. We get together to play a round as often as possible, which unfortunately isn't all that often these days.
My dad has always had a passion for art, he even taught at Adult Ed for several years. So a few years ago I asked if he'd teach me how to paint. Not only has he taught me a lot about color, shading, shadow and perspective, I've found that I actually have artistic talent that I never knew I had.
Whenever I go out to eat I still have to sit in the seat with my back to the wall. It comes from years of managing restaurants, I have to see what is going on around me at all times, even if I'm not going to do anything about it!
Co-Founder Jaime Dietenhofer & Creative Director Kevin Ashford introduce Point Conception IPA, a delicious West Coast IPA with a Central Coast kick. Coming February 2019!read more
Written Jan 07 By Figueroa Mountain Brewing Co.
Creative Director Kevin Ashford and Co-Founder Jaime Dietenhofer share what they are looking for in a brand new, well-rounded IPA arriving to our core lineup early next year.read more
Written Nov 02 By Kevin Lara
In preparation for exciting new releases in 2019, Figueroa Mountain travels up to the Pacific Northwest to find the perfect hops. Here's what we found.read more
Written Oct 17 By Kevin Lara